COURSE DESCRIPTION
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course (run over two consecutive days) will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.
SUMMARY
Explain how digital marketing has disrupted the traditional marketing mix Be aware of the online consumer journey and how to effectively target your customers Explain the role of the core digital marketing channels Set clear objectives for the different digital marketing channels Write a digital marketing plan
ABOUT THE COURSE
Our courses have been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.
During our 8 weeks Introduction to Digital Marketing Course, you’ll immerse yourself in the digital marketing industry and explore theoretical and strategic approaches to digital marketing.
The course provides practical activities and insights into the main digital channels including SEO, Social Media, and Digital Strategies.
If you’re looking for In personal quick insights into Digital Marketing Sector – we also offer a Rapid four-week training course that will help you to solidify your digital marketing knowledge and build a real-life strategy.
Our Digital Marketing course is available at one of our offices in Chandigarh, India, and will be run over three consecutive days a week.
Course Features
- Lecture 0
- Quiz 0
- Duration 8 weeks
- Skill level Expert
- Language English
- Students 1
- Certificate No
- Assessments Yes
- 8 Sections
- 0 Lessons
- 8 Weeks
- Week 1 - Introduction to Digital MarketingDay 1 - The role of digital marketing and its impact on traditional marketing - Seminar with Aprajita Kohli
Day 2 - Strategic Marketing in a digital landscape - Basics of digital marketing
Day 3 - Digital objectives - Knowledge on various digital marketing platforms SMM and SEM
Day 4 - Internal and external factors influencing strategic decision making0 - Week 2 - The Consumer JourneyDay 1 - Changing consumer behaviors - Searching and understanding of websites
Day 2 - Determining digital targeting strategies
Day 3- Understanding Consumer
Day 4 -Task0 - Week 3 - Social Media MarketingDay 1 - Social media’s role in the consumer journey - Understanding different platforms
Day 2 - Social media Content strategy to improve your digital marketing - using canva
Day 3 - Social media monitoring for better business decisions - understanding insights
Day 4 - Task0 - Week 4 - Search Engine Optimisation( SEO)Day 1 - The Search Marketing Landscape
Day 2 - Common SEO objectives
Day 3 - Building Organic Search a success
Day 4 - exam and Task0 - Week 5 - ReportingDay 1 - Industrial Client Reporting
Day 2 - Why a different style of leadership is required in a world without certainty
Day 3 - Mid course Video with - Aprajita Kohli0 - Week 6 - MarketingDay 1 - Elements of Email - Recognition
Day 2 - Email Campaign
Day 3 - Email Engagement and Conversion
Day 4 - Task0 - Week 7 - Market ResearchDay 1 - Research Customers
Day 2 - Mapping of customer Journey
Day 3 - Tactics
Day 4 : Task0 - Week 8 - DesignDay 1 - Importance of Design
Day 2 - Designing for search engines
Day 3 - Task
Day 4 - Final exam0
