Course Features
- Lecture 0
- Quiz 0
- Duration 12 weeks
- Skill level Expert
- Language English
- Students 1
- Certificate No
- Assessments Yes
- 12 Sections
- 0 Lessons
- 12 Weeks
Expand all sectionsCollapse all sections
- Week 1 - Introduction to Digital MarketingDay 1 - The role of digital marketing and its impact on traditional marketing - Seminar with Aprajita Kohli
Day 2 - Strategic Marketing in a digital landscape - Basics of digital marketing
Day 3 - Digital objectives - Knowledge on various digital marketing platforms SMM and SEM
Day 4 - Internal and external factors influencing strategic decision making0 - Week 2 - The Consumer JourneyDay 1 - Changing consumer behaviors - Searching and understanding of websites
Day 2 - Determining digital targeting strategies
Day 3- Understanding Consumer
Day 4 -Task0 - Week 3 - Social Media MarketingDay 1 - Social media’s role in the consumer journey - Understanding different platforms
Day 2 - Social media Content strategy to improve your digital marketing - using canva
Day 3 - Social media monitoring for better business decisions - understanding insights
Day 4 - Task0 - Week 4 - Search Engine Optimisation( SEO)Day 1 - The Search Marketing Landscape
Day 2 - Common SEO objectives
Day 3 - Building Organic Search a success
Day 4 - exam and Task0 - Week 5 - ReportingDay 1 - Industrial Client Reporting
Day 2 - Why a different style of leadership is required in a world without certainty
Day 3 - Mid course Video with - Aprajita Kohli0 - Week 6 - MarketingDay 1 - Elements of Email - Recognition
Day 2 - Email Campaign
Day 3 - Email Engagement and Conversion
Day 4 - Task0 - Week 7 - Market ResearchDay 1 - Research Customers
Day 2 - Mapping of customer Journey
Day 3 - Tactics
Day 4 : Task
0 - Week 8 - DesignDay 1 - Importance of Design
Day 2 - Designing for search engines
Day 3 - Task
Day 4 - Final exam
0 - Week 9 - Local SEODay 1 - Local SEO
Day 2 - Local Search
Day 3 - NAP
Day 4 - Task0 - Week 10 - SEO ToolsDay 1 - Working on tools throughout week0
- Week 11 - Digital Marketing StrategyDay 1 - Case study
Day 2 - Creating campaign
Day 3 - Practical working
Day 4 - task
0 - Week 12 - Industrial practicesA week of practical work on clients campaign0
