Course Features
- Lecture 0
- Quiz 0
- Duration 4 weeks
- Skill level Expert
- Language English
- Students 1
- Certificate No
- Assessments Yes
- 4 Sections
- 0 Lessons
- 4 Weeks
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- Week 1 - Introduction to Digital MarketingDay 1 - The role of digital marketing and its impact on traditional marketing - Seminar with Aprajita Kohli
Day 2 - Strategic Marketing in a digital landscape - Elaborating Basics of digital marketing
Day 3 - Digital objectives - Knowledge on various digital marketing platforms SMM and SEM
Day 4 - Task0 - Week 2 - Web/ Consumer JourneyDay 1 - Changing consumer behaviors - understanding of websites
Day 2 - Determining websites
Day 3- Understanding Consumer
Day 4 -Task0 - Week 3 - Social Media MarketingDay 1 - Social media’s role in the consumer journey - Understanding different platforms
Day 2 - Social media Content Design - Using canva designing for campaigns
Day 3 - Social media Content Writing - For better business decisions writing SEO Content
Day 4 - Task0 - Week 4 - Search Engine Optimisation( SEO)Day 1 - The Search Marketing Landscape -keyword research
Day 2 - Common SEO - On page Off Page Optimization
Day 3 - Building Organic Search a success
Day 4 - Final exam and Task0
